This is a school project of mine which aimed to develop a brand and its language.
Toto is an Italian shoemaker of espadrilles, shoes that got into the fashion world after their huge success in the 70s. The fake client asked to give the brand a new role in the shoe, new values, new face; linking everything to the tradition.
Toto is an Italian shoemaker of espadrilles, shoes that got into the fashion world after their huge success in the 70s. The fake client asked to give the brand a new role in the shoe, new values, new face; linking everything to the tradition.
We remember the 70s mostly for their values and attention towards art, music, and nature. There is where Toto finds its roots. A brand that talks to art lovers, music lovers, and outlandish. People who live the 70s values in a modern way.
Toto is emotions, feeling, life, art.
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